[PDF]Values-Based Leadership In Business Innovation

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alues Based Leadership in Business
nnovation

alter Baets; Erna Oldenboom



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Walter Baets with Erna Oldenboom



Values Based Leadership in Business
Innovation



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Values Based Leadership in Business Innovation

1 st edition

© 201 3 Walter Baets, Erna Oldenboom & bookboon.com

ISBN 978-87-403-0354-4



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Values Based Leadership in Business Innovation



Contents



Contents



Prologue



A conversation between a Giraffe and Hyena



Introduction



15



2 What drives people, organizations and companies?

2. 1 Some key concepts of a new ontology

2.2 Consciousness: the fifth floor (dimension) in the house of knowing
(what is the "hard" and the "easy" problem?)

2.3 Coherence as proxy for consciousness

2.4 Some practical implications



32

32

34
42
45



Emergence in emerging markets (the mechanism)



56



Complexity and the quantum field (the organizing principle)



84




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Values Based Leadership in Business Innovation



Contents



Inclusive Business (Holism)



114



Values



133



Personal development and leadership (you and the values)



154



Innovative leadership (values in management practice)



175



Relevance (The concept of the Cassandra tool)



217



Appendix: Blueprint of a workbook



259



The Authors



291



Endnotes



294




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Values Based Leadership in Business Innovation Prologue



Prologue



In a world where business lurches from crisis to crisis and scandal to scandal, where ordinary people
see their savings wiped out through the unscrupulous and largely risk- insulated decisions of executive
and managers, and where governments are compelled to intervene and prevent further collapse and
loss, there is a desperate need for a new way of thinking, a new way of doing and a new way of being in
business. A fundamental shift is required to reconsider profit and shareholder-centric outcomes as the
solitary motive in business. Innovative ways are to be found that will bring the responsibility to society,
community and the environment to the centre, and focus attention on what business can and should
do to positively influence these.

A new ontology at the base of business thinking will affect decisions and improve conditions for the
broader society. This book explores a number of methods and models that can influence and facilitate
such innovation and the discovery and establishment of such an ontology. There are guiding questions
and other tools which culminate in an online test and companion workbook to assist you in your quest.



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Values Based Leadership in Business Innovation A conversation between a Giraffe and Hyena

A conversation between a Giraffe
and Hyena

Hyena (sniggering): Hey Giraffe, you look funny when you chew sideways like that.

Giraffe: That's part of the skill you need when eating branches with long thorns. I don't want an unexpected
lip piercing from a three inch thorn.

Hyena: So what are you doing here by yourself?

Giraffe: Just thinking.

Hyena: About what?

Giraffe: About how badly the world needs a new ontology.

Hyena: A whaaaat?

Giraffe: Ontology

Hyena: What's that?

Giraffe: An ontology is a way of being and doing.

Hyena: Huh? Don't make me sorry I asked.

(Giraffe sighs an exasperated sigh with a slight shake of the head)

Hyena: Don't treat me like I'm stupid!

Giraffe: I can't make the words "being" and "doing" shorter or simpler.

Hyena: Okay, then give me an example, so I understand.

Giraffe: You often use that big tree that fell over to cross the stream, right?

Hyena: I do.

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Values Based Leadership in Business Innovation A conversation between a Giraffe and Hyena

Giraffe: And you can see the fish swimming around looking for food. Sometimes they are chased by
Crocodile.

Hyena: Yes, what about them?

Giraffe: Well, their ontology, their way of being and doing, is to live in water. It's all they know. They
don't even realize that they are in water. To them it's normal, the way life should be and, in their belief,
it's how everyone lives. If you were to drag one of them out onto the river bank it would very quickly
realize that things are different and that it's no longer in water. They can't breathe air like we do, they
can only breathe underwater.

Hyena: Really? They can't breathe air? That doesn't sound right.

Giraffe: Well, they have a special way of taking air out of the water around them. Just like we can't breathe
under water, they can't breathe on dry land.

Hyena (somewhat dubiously in that "yeah, right" kind of way): I see. But what does that have to do with
ontol... ontol... whatsisthing?

Giraffe: Ontology

Hyena: Yes that.

Giraffe: Well, fish can't be any other way. They can only BE in water. That's their only way of being and
doing. And the whole world - all of us - animals and humans, have our own unique ways of being.

Hyena: So it's the stuff we know.

Giraffe: No - not knowing; that's something different. We use "being" kind of like a verb.

Hyena: What's a verb?

Giraffe: A verb is a doing word. Here, "being" is an action.

Hyena: Oh. So then your ontology is about how you are being - when being is a doing word not a...
being word.

Giraffe: Yes. Ironically, you got it perfectly right.



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Values Based Leadership in Business Innovation A conversation between a Giraffe and Hyena

Hyena: Are you trying to make me feel bad?

Giraffe: No, I'm trying to enlighten you.

Hyena: There you go again, big words!

Giraffe: I'm trying to make you understand more clearly, about the world needing a new ontology

Hyena: So why do you think the world needs a new ontology? What's wrong with the way we are "being"?

Giraffe: Because the world is in trouble. From up here, I can see further and more of what's going on. I
can see there is fire before anyone can even smell the smoke. The way we're carrying on can't last, and
something's got to give. It's going to break, and when it does we will have real problems.

Hyena: (Laughs hysterically)

Giraffe: What's so funny?

Hyena: Do you remember the time Elephant was trying to pull that branch of marula fruit off the tree?
He pulled and pulled and when the branch broke and the tree snapped back, you just saw monkeys
flying. I thought I was going to tear my fur I laughed so hard.

Giraffe: I remember. Those monkeys were really angry, and some were pretty badly beaten and bruised.

Hyena: So are you saying the world is heading for another broken branch?

Giraffe: Yes, but this time it won't be just a branch or a tree. The whole world is at stake and no-one will
be laughing.

Hyena: Why so dramatic?

Giraffe: Because it's a real problem that we're not being responsible, taking responsibility for how we
act and behave towards one another. We take whatever we can get, more than we really need without
thinking about the smaller animals that can't reach. Humans are the same. Take and take with no thought
of the consequences.

Hyena: What's wrong with that? It's survival of the fittest.



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Values Based Leadership in Business Innovation A conversation between a Giraffe and Hyena

Giraffe: Well, of course you would say that. Your ontology as a hyena is exactly that. You sneak up and
steal Lions food when he's not looking.

Hyena: Because I can get away with it.

Giraffe: But you take more than you need and more than you can eat.

Hyena: Like I said. I can get away with it.

Giraffe: Well it's not right and not sustainable. We should all be accountable to everyone else. It's not
that hard to do and in the end everyone will benefit.

Hyena: Are you saying that the world is using a Hyena ontology?

Giraffe: Exactly. And it's time for a new one. A Giraffe ontology.



Hyena: So... what is a Giraffe ontology? What's so special about it? How is it different?

Giraffe: Do you really want to know or are you just asking to argue?

Hyena: No, I really want to know. You made it sound so serious.

Giraffe: Very well then. A Giraffe ontology is based on unselfish caring, sharing and responsibility.

Hyena (yawns): Sounds boring. Where's the excitement in that?

Giraffe: No doubt the idea of sharing and caring doesn't appeal to your killer instincts. But as I already said,
the Hyena ontology isn't working, so the world will have to be prepared to change the current attitude.

Hyena: And how will that happen? Where do you start?

Giraffe: We start by teaching a focus on consciousness.

Hyena: What does being awake have to do with it?

Giraffe: Not awake, aware.



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Values Based Leadership in Business Innovation



A conversation between a Giraffe and Hyena



Hyena: Aware?

Giraffe: Yes, in this case consciousness means awareness. When we are aware of the danger of fire we
can move. When we are aware of the world around us, we can change direction, follow a different path.

Hyena: So you start by making everyone aware of the problem.

Giraffe: Correct, and the solution. And why it's important to understand both the problem and the
possible solution.

Hyena: And why is it important?

Giraffe: Because we have to work together, cooperate honestly and get organized.

Hyena: I see.

Giraffe: I believe that if we show everyone the value of doing what is right, for the right reason, and
everyone gets it, the situation will improve for all of us. The new path is very exciting and is full of promise.

Hyena: But how do we know what the new path is? Where should we go?



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Values Based Leadership in Business Innovation A conversation between a Giraffe and Hyena

Giraffe: This may sound a bit strange but you find the path by walking it; even if it's not yet there or
you cant see it.

Hyena: How can we follow a path that isn't there?

Giraffe: That's part of the adopting and holding on to a new way of being. It may not make sense
immediately and we have to be brave and dare to do something in a very different way. Like an explorer
charting a new area.

Hyena: But we are all so used to doing things the way they've always been done. How do we know that
we will find the path?

Giraffe: Correct, change isn't an everyday thing. But creating the path where it isn't, by walking it, is all
about the opportunity for something new - new prospects where everyone benefits and, in the process,
you sometimes have to break through some thick brush to get there.

Hyena: But won't it be very higgledy-piggledy?

Giraffe: At first it will. But you will see that we will, in time, become organized in a new way, instinctively.

Hyena: Find the path by walking. Imagine that. Sounds like something the old Owl would say.

Giraffe: There is something very important about creating the path by walking it.

Hyena: What's that?

Giraffe: We have to stop believing in the old ways of doing things and stop thinking that there is only
one straight route to get to a new place.

Hyena: That's not so easy.

Giraffe: It is if we change what we believe the result should be - until now there has always been a focus
on only one result; the way it has always been done. But why should we only do things the old way?
What if we allow ourselves the freedom to imagine a new result, a new outcome?

Hyena: So you're saying that if we focus on a new result it would be easier to let go of the old beliefs.

Giraffe: Exactly.



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Values Based Leadership in Business Innovation A conversation between a Giraffe and Hyena

Hyena: Its worth a try.

Giraffe: It's more than just worth a try It's important that we change things and look after the bottom
of the pyramid.

Hyena: The bottom of the pyramid? What pyramid?

Giraffe: It's a figure of speech. Picture the world and all that live in it as a pyramid - the king of the
jungle at the top and the small animals at the bottom. The power and money is concentrated in the upper
part and the big base at the bottom has little money and no power. This is how the Hyena ontology has
shaped it. Survival of the fittest, as you called it earlier.

Hyena: Yes, the Hyena way.

Giraffe: If we want the world to work better and reflect, what I call, Giraffe values, we need to start taking
care of the bottom of the pyramid. We have to live in a way that is sustainable, equal and inclusive, and
start working together.

Hyena: Smaller words Giraffe, please!

Giraffe: Let me explain it this way. Rats and ants react in a different way when the water rises and they're
trapped. The rats will frantically clamber all over one another, pushing each other down, fighting to get
to the top. And that way most will probably drown. The ants will hold hands and together float to the
top. That way they all survive.

Hyena: Crafty.

Giraffe: Indeed - and it shows the value of working together. It's like when humans do business. It should
be business FOR society and not business BEFORE society.

Hyena: I like that, it's clever.
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