[PDF]The Money Making Plan Mc Dowell Publishers

THE

MONEY-MAKING

PLAN




THE

MONEY-MAKING

PLAN


Bv

•/

John McDowell


© Copyright 1985 McDowell Publishers
Los Angeles, CA 90010


All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted, in any form or by any means
mechanical photo copying, recording, or otherwise, without the prior written j>ci mission of publisher.


, elect roil te.


ABOUT THE PHONE CALL:


I said in my ad I would provide 2 phone numbers. By calling these numbers you
will make a discovery ... by ordering my Money-Making Plan you are ahead at least
$ 12 , 000 .

If you phone 1-800-TRIMARK, you will be pleasantly surprised to learn this com-
pany charges $24,900 for a franchise fee. For this huge amount they will provide
the same know-how I am providing you in this report.

Or. vou may want to phone (201) 945-1356 and talk to the person in charge of
franchise sales. This company charges $12,000 for the franchise. They charge this
much to help you get started in the same business I am just about to give you for
almost nothing.

Both companies charge thousands of dollars to help you get started in the same
business I am about to show you. But I am willing to give you the same information
for almost nothing.



WHAT IT IS:


Regardless of how high your income is or how good your job is, there is simply no
job compared to self-employment. In the next few pages I will provide you with a
step-by-step plan to enable you to become your own boss within a very short time.

However, you can put my plan into action while keeping your job or present voca-
tion. My plan does not require you to put in long hours. Once you become successful
and want to expand your business, you can quit your job and work full-time on this
new venture.


THE BASIC INGREDIENT


As I have said earlier, no matter how easy the plan is or how well put together
the package is, you won t maice one penny until you put to use what is given to you.
What you will have to do is to read this plan several times. Then, put down a list
on a piece of paper what you need to do if you want to reach your goal of making
money.


No matter what franchise you take. . .printing, fast food, employment agency, flower
shop, etc . most franchisors require you to pay them a one-time fee so that you can
use their name. In addition to the fee, they usually charge 5-7% of your gross sales
each month for being a part of their organization.


Since the reputation and advertising of franchisors generate business for you, it
makes good sense to pay the franchise fee. I am Thinking about such companies as
MacDonald’s, Wendy’s, Jack-In-The-Box and Seven Eleven Stores. The reason is
because by using their well-known name you will get business. If you started a small
tast-lood restaurant on your own, you would have less chance of succeeding than
if you were a part of a well-known franchise such as MacDonald’s. The name alone
generates business for you.


3


e^mnl 8 "T 'T 8 ^ 1 ? d ° eS n0t play a si S nifican t Part in one’s
ht n .Ti • ^ example, a dry cleaning business or even a flower shop-the name

a d one will not enhance your chances of success. Your success will also depend

™“ rs su as loca,ion of your business and ,he quality and need f ”ToS

cussT pa,d °K $ U 4,000 franchise fee for the business I am about to dis-

You will* b W e°f StlH thC W ° rk f ° r the SUCC6SSftjI “g of your business,
nmvid- b .. he i ne ° rgani f lt > P ut it together and run it. What the franchisor
te-H- » 1!> he . know_lu 7 ot the business. I am providing you the same know-how
beMdes a complete manual to put the plan into action-without making you pay $12 m

for a franchise fee. I know the plan and the know-how I am giving you will work
you have to do is take action by following the steps I give you

THE PLAN

If you have ever been in busines or have closely watched how retailers and small
businesses operate you will notice one thing-what retailers, shop owners and mer-
chants want above everything else is MORE BUSINESS. This is an obvious fact most

oleTe tns?^" 0 ^ H ° WeVer ’ pe ° ple don>t realize these business peo-

ple are constantly planning strategies to increase their sales. Of course, this isn’t to

say they don t spend time in ordering supplies, production, service of merchandise

busLts P M V1S1 °h ° fthe,r W ° rkerS * But thdr overriding concern is to increase their
hm f More business means more profits. This is true not only for new businesses

bm tor established ones as well. This makes sense. Who doesn’t want to make more
money :

My business plan revolves around the premises that retailers, shop owners and mer-

toSe hm 30 * t0 mCreaSe th K k bUSineSS ‘ My Plan ° ffers yOU the opportunity to help
these businesses increase their profits while making substantial profits for yourself

, itrti'! « et the businesses to subscribe to your service (I will come to that in
• i e w i c) you will be charging a fixed sum of money. The tool you will use to
increase their business will be the coupons. Now don’t be scared of the word coupon
was also intimidated when I first learned of this secret. I thought you would have
to have . lot Of money for this in order to have a lot of people woricing for you

no tovestmem neUher m ° Dey " 0r raanpow,:r ' 0ne P«son can do it with

The small businessman or the merchant will be paying you for the privilege of having

a coupon m your coupon directory. If the merchant had one coupon in this directory

and ,f th,s ,s matled to lu.uuo people in the immediate vicinity of the business, wouldnh
nis Business increase?


Merchants use many methods

by the paper on their cars. Instead of helping them
it may create bad feelings for their business.

flie^^n dw^knc^ts^It^can'be veiyexp^tve^o distribute ^O.O^su^^^sto^ 0.000

residents.

In short, to distribute a coupon to 10,000 residence^onhis
— tI^rlS° in an area

chants pay you for your service.

You will collect the money for the coupons in advance. Then you pay the printer
for production, pay the postage and keep the difference as pro t .

1 will be providing you everything you need to accomplish this. I l»ve “

bm^eds^fd^Uars and several hourTof researclTyo^would'use preparing it on your
own A1 you wm need to do is to insert your name and address and have .. pnmed.
Then ^ be ready to go. But first le, us look a. the economtcs of my plan.

Economics of the Plan

EXPen T Cos. of printing 30 pieces of 10,000 coupons in 2 colors. 1,240.00

3. ^"c^r'dS* of $.1,850 UTTU*

4. Telephone Expenses 100.00

5. Stationery printing, business cards, supplies. 830.0C

6. Postage (Bulk Rate) . ca qc

7. General Labor


T otal Expenses —

1. Proceeds from 30 coupon sales at $395 each.

“SESJSESSm one coupon directory

TOTAL EXPENSES FROM ONE COUPON DIRECTORY

Net Income per mailing
Net Income from 3 mailings per month


SUMMARY OF ECONOMICS:


° ne C ? UP ,° n direc,0ry With 30 C0U P°" S y°“ wi " *t $7, 502. SO
Y ° U Ca " Wy “ SUy manage to d0 ,wo

treuorics In u " c u,onth gyrating a net income of $15,005. The amount of money

cTSne Xtl S UP ‘° y °“' ’ f y ° U “ Pr ° dUCe 5 ° r 6 per IniTyS

t income will be in proportion to this number.

Dirett mail is a very powerful medium and according to the A.C. Neilson Com-

miell"/ T™ 8 * ' he rate ° f 16% per year You reall > 1 don '' even need statistics

, r r«/u ,S a grOWmg f,eld since yoa may have recei ™ d much direct maii
yourself. Whenever we come across a coupon we glance it to see if we can us it in

any way. The merchants arc well aware of the effectiveness of the coupons and this
is the reason your coupon promotions will be successful.

STEP-BY-STEP PLAN

STEP #1


The first step is to choose a name for your business. You could name it after your

Marketing c °' op '’ ° r Marysviiie c ° upon


Many states requiring people using assumed names in businesses to register the
business under a “Fictitious Name” with the county. Call the county office to in-

N liTuahv tlfmV he appr ° priate forms for re g is tering the name. The one-time fee
is usually $10-15 for registering it with the county.

STEP #2


The second step in starting your coupon book is to go the the Yellow Pages of

fn aT e nut b ° r 1 00d “f d makC V* ° f ' he different ^ of businesses which arewith-

“eius-e Tw^hel ’I""'.. 3 ? D?n '' g ° '°° far 3Way from that size of a " ar «

ata dT"* ,M y ° U ‘° ge ' ,He merChaWS *° y ™ services in an


6



TYPES

OF BUSINESSES


NEED FOR
COUPONS ADS:
YES/NO


NUMBERS IN
EACH CATEGORY


ACCOUNTANT

ACUPUNCTURE

attorneys
AUTO BODY SHOPS
AUTO PARTS DEALERS
BABY ACCESSORIES
BAKERY
BOOK STORES
BRIDAL STORES
CAR RENTALS
CAR WASHES
CARPET CLEANERS
CARPET SALES
CHECK CASHING
CHICKEN PLACES
CHILDREN’S CLOTHING
CHINESE RESTAURANTS
CHIROPRACTORS
COMPUTER STORES
CURTAIN SHOPS
DELI PLACES
DENTISTS
DONUT SHOPS

DRAPERY MANUFACTURING
DRY CLEANERS
EQUIPMENT RENTALS
FINANCE COMPANY
FISH & CHIP STORES
FITNESS CLUBS
FLOWER SHOPS
FURNITURE STORES
GAS STATIONS
GIFT SHOPS
HAIR STYLISTS-MEN
HAIR STYLISTS-W OMEN
HAMBURGER PLACES
HARDWARE STORES
HEALTH SPAS
HOBBY SHOPS
ICE CREAM SHOPS

INDEPENDENT INSURANCE AGENCIES

JEWELRY STORES

JUDO/KARATE



7


TYPES

OF BUSINESSES


NEED FOR
COUPONS ADS:
YES/NO


NUMBERS IN
EACH CATEGORY


LADIES CLOTHING SPECIALS

LIGHT & FIXTURE STORES

LIMOUSINE RENTALS

LIQUOR STORES

MIRRORS & GLASSES

MUFFLER SHOPS

NAIL CARE/BEAUTY SALONS

OIL CHANGE PLACES

ONE-HOUR PHOTO STORES

PARTY SUPPLY STORES

PET GROOMERS

PET SHOPS

PHARMACIES

PHOTOGRAPHERS

PIANO STORES

PICTURE FRAMING STORES

PIZZA RESTAURANTS

PLANT SHOPS

PLUMBERS

PODIATRISTS

RAQUETBALL

READING LABS

REAL ESTATE AGENTS

RESTAURANTS

ROOFING COMPANIES

SEWING MACHINES

SHOE STORES

SMALL DEPT STORES

SPORTING GOODS STORES

SPORTSWEAR

STATIONERY PLACES

SUN TAN PLACES

TACO PLACES

TELEVISION SALES

TIKE DEALERS

TOY SHOPS

TRAVEL AGENCIES

TUNE UP SHOPS

TUXEDO RENTALS

TYPEWRITER SALES

UPHOLSTERY SHOPS

USED CAR LOTS

VENITIAN BLINDS

VETERINARIANS

VIDEO EQUIPMENT SALES

VIDEO RENTALS

VITAMIN SALES

WALL PAPER PLACES

WINDOW CURTAINS


TOTALS


TOTAL


TOTAL



8


Delete the type of businesses not in existence and add those not given in the list.

I have found that not all businesses have a big ad in Yellow Pages, therefore it wou
be hard to make a comprehensive list just by looking at the book. If you have time
to drive around your neighborhood and make the list, it would be better. If not, just
use the list I have provided and go over your Yellow Pages deleting or adding names

as necessary.

Now complete the other two columns: “Need for Ads” and “Numbers in Area.

The first column will require you to use common sense in checking this box. Who
would require this service? You know it would be useless to put down Sears, Macy s
Montgomery Ward, or Safeway stores. These are big operations and they would not
be interested in your proposition. All the shops which are mom and pop type usi
nesses could use your services. I have made it easier by eliminating the ones no re-
quiring your services. However, you should go over the above list and check he
ones who you think would require your services. Then tally the total number of busi

ness in each category.

Using the list I have provided go to the Yellow Pages once again and make a list
of all the businesses you have in each category. For example, let’s say you have dis-
covered 4 cleaners in your area. You would then write down their names and type
of business and list them all on the same card. If there are more than 5 or 6 of one
type of business use two cards for that category.

You may take a couple of days to do all his but it will save you time in the long
run. If you are organized and systematic in making a list of potential clients you
eliminate the run-around a novice usually experiences approaching a new project sue
as my coupon book.

STEP 3 . .

At this point you may be wondering, who will go to the stores and solicit t eir
participation in coupons from the businesses? You don't need to do this if you don t
want to, or don’t feel comfortable about doing yourself. My plan doesn t require o
go out and sell the coupons to businesses. But if you feel comfortable and are t e
type who enjoys selling, by all means do so. Doing it yourself will be more profit-
able for you in the long run.

But this step is written for anyone who prefers not to promote the Coupon Direc-
tory themselves. Call your local newspaper and ask them to place the following ad
in their Classified Section under the Help Wanted-Sales column.

Sales:

Salesperson needed / Sales
experience reqd. Make up
to $600 wk. Call /

Make changes in the above ad to fit your own situation. You will need someone
to answer the phone during the daytime. If you work days your spouse or a friend
could help you in this. If you have no one to answer your phone you should state
the time you want to be called back in your ad.


9


When you get the calls from salespersons be professional and honest about the whole
thing. Tell them your business is a new venture anti you want them to sell the coupon
promotions on a commission basis. Also tell them they will be able to make any-
where from $300-600 a week. Of course, their salary will depend on their own moti-
vation and hard work. Start by hiring one person who you think is aggressive.

I have learned by my own experience that it is better to be “up front” and honest
in this situation. There is no need for you to pretend what you are not. You don’t
have to lie to the salespeople about your business venture. If you are up front it has
a way oi producing the good rapport and positive feelings that lead to mutual respect.

You will only pay the salesperson when he makes a sale. You wouldn’t need to
have any money oi your own to pay in wages because you would pay the salesperson
Irom the advances collected from the orders. You will need to keep track of all the
accounts your salesperson brings in. Your salesperson will bring in cash or checks
when he/ she gets an order. You can pay 15% commission on all the orders and may
choose to pay him/her fortnightly.
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