[PDF]Business Week 1954: Index

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OF EDITORIAL AND ADVERTISING CONTENT— Ist HALF, 1954








~ How to Use this Index





Every article appearing in Business Week during
the first six months of 1954 is comprehensively
indexed in this volume. All articles are indexed
alphabetically by subject and by the names of
individuals, private businesses and government
agencies in all cases where such were either the
subject of the story reported or had a primary
relationship to the topic covered. The following
paragraphs are offered as a guide to the index.


Business Organizations. industries are in-
dexed under their simple designations such as:
“Aviation,” “Shipbuilding,” “Textiles,” etc, In
addition, all articles having reference to a private
company, will be found under that company's
name.


Labor. General labor news is indexed under
such broad headings as “Wages,” “Employ-
ment," “Labor,” and the like. References should
aiso be made to the various government labor
agencies and to individual companies. Because
the full names of many trade uniotis are not gen-
erally well known, trade union items are indexed
by parent organizations, under ‘American Feder-
ation of Labor," “Congress of Industrial Organ-
izations,"" or “Independent Unions,’ and then in
turn under subheads by the trade or industry in
which they operate. There is one exception: the
railroad brotherhoods are indexed only under
“Railroads — Labor."


Government. The permanently established
departments of the Federal Government will be
found under "'D," “Department of the Treasury,”
“Department of War," and “Department of the
Navy.”


Independent Commissions and Specia!


Emergency Agencies. These will be found ar-
ranged alphabetically by their established names.
In addition, they are aiso indexed under their


field of acfivity.


index. This section includes al!
advertisers which have appeared in Business
Week during the first six months of 1954. Ar-
ranged alphabetically, this information gives the
dates of every insertion. For page numbers, refer
to issue indicated.


Reference Dept. Many individual headings
suggest other entries ("See also . . ."") which may
be consulted in looking for specific articles. if,
however, you cannot find a specific article, or you
would like any general information about moteria!
which Business Week has published, do not hesi-
tate to make direct inquiry by mail or telephone to
Business Week Library, 330 West 42nd Street,
New York 36, N. Y.; telephone LOngacre 4-3900,
extension 8297.


DOROTHY ROANTREE, Librarian








BUSINESS WEEK INDEX


A


A&P

See Great Atlantic & Pacific Tea Co.
ACF-BRILL Motors Co.
Makes new light-

pg yh wg
ACF Industries, Inc.

New name for American Car & Foundry Co.
p28, Jun.5


“tor the: Tals Talgo ie,


for industrial


Island places an ‘order
Jun.26
AD-X2
AD-X2 on the griddle again # p36, Mar.27
Epatege Regents The Wadating SGament ys,


ABBOTT Laboratories


Offers radio-active iodine in capsule f
pa. Mar.20 baat


ABSENTEEISM

See Labor-Absenteeism

ACCIDENTS

Purposeful Accident (illus) p99, Jan.23
threat to life of a child # ples, Feb20
It Pays to Be Safe (Trend) p192, Apr.i0
Readers Report: Built-In Safety? p8, May 1
J s Accident Fund Grows on Schedule
pé4, Jun.5

ACHESON, Mrs. Lila


Report B. Vous welt name Mrs. Acheson
a director of the N. ¥. Central # p36, Mar.27


ACME Breweries


i Move Wi Liebmann follows
ogg Ay mat


ACOUSTICON Co.
Price war in

the offing # p128,
seninliateliie to on


Raytheon: New Markets for Elec-
tronics (with illus) pll4, May 15


Raytheon’s Charles Adams, Sell
aie aaes eee eee


ADENAUER Konrad
See also Germany


Fences in Greece and Turkey
Apr3


ae aagrere te be in


Adenauer

(with illus)

ADHESIVES
a ae Sey eats nite adhesive

awe of installing clay tile #

ADMIRAL Corp.

ae es) ot ee SS


Announces new
Cuts prices on


it size pa Sy model.
# p66, Jun.19

Printed circuits will be used in its 1955 line
of TV sets # pll6é, Jun.19
ADVERTISING


See . . . =
also Newspaper; Magazines; Radio; Tele


Readers Report: Penny-Wise pl2, Jan.2


cited, Reon. Magazine, “Adgertnng
# Short news item


January-June, 1954
|. Editorial Contents


Soap denkerp in the Clear: FTC backs *
erates Gee Byard pane


holds Duane Jones sult pi, Sante


‘4! Prospects a Laggard? (with


Readers Report: Wrong Slice of Pie pl2,
Feb.20 .
Ad Agencies Had Another Record Year (with
table) aed, Mar.6

Rix Soe Deae


1 yo pe wl ryt, al a by tears by plugaing


iy ads in the Post will
kuch off Hardware Week # p157, 20


Read »s Report: Co-op Advertising p12, Mar.27
American Medical Assn. Blasts Kent Ads


pi34, Apr.10

ag f-Purchase eee Pans: she Final Assault

. ie Customer (wii us) pl22, Apr.10
ale Tp electrical ad

display “alana Yorks tani ae aives e

p72, Apr.17

Printer’s Ink and magazines report

advertising is still strong # p54, Apr.24

Social colons yersese and Lg A in ad-

at the Gaiversity. of Se eichigan # pil Apr.24


Service T pa Pian Raises City's Dander (with
illus) pa, May 1


Letting By Word ». Too: O-I
was los’ its divisions
develo; (with 2 illus) en & Jun.12
Smokey and Sparky p73, Jun.12
Admen Soft-Pedal Health: Cigarette Ads
praapeea te aggeutagesy
4 Gideon and slanting products "and

slanting Bese and Fi a =o
toward @ the Jun.19


GM Tries to Wall Street Journal
Ges Tries | Discipline


AERATION Products of Columbus


neta


AEROFLEX Corp.
Makes a kite for mili use
pile bars Po eae
AETNA Life Insurance Co.

Union Plows Back Refund Into Medical Re-
ee ee

AETNA Mill

65-year old maker of long underwear closes
# plist, Mar.20


AFFILIATED Gas Equipment, Inc.
Bryant Heate

pig 8 — EB ey
AFRICA


Zhe tutuse of the mow Canton’ Afstoen toGen-
tion may be at stake on the copperbelt #
p156, Jan.16


Will the Come Down (with map
and illus) onis, games :


Northern Rhodesia looms in the free
world’s industrial future # pli6, Jan.30


The South subsi of American
Cyenaraid’ is buliding a plant a Witbank #


A big row is blowing between Britain and
the “Guion of South Africa # plas, Apr.17


Full-scale commercial ction of petro-
leurn aoal wi start this sum-


from
pert the Union of South Africa # p85


AGRICULTURE
ee Dept of Spiouieare; Dairy In-


Farmers hold back sale of hog. until the new
tax rates' go into effect # p Jano


[mR | Load for Congress: Farm Prices p27,


Farm Prices rose 1.9% in the month ended
Jan, 15 # p36, Feb6é


ay | water rea gob is
farm votes and cut


comptes pi th illus) 148, Feb.20


Iowa State (oye Re surve shows corn farmers
in reat orem wi ith 90% supports #


More
Legislation by Eisenhower and
mean lower prices to farmers
see this issue a chance to line up

farmer # p38, Mar.20


me danger signals are FOS Be Beer’ flex-


Lensmen ad a Farm Jackpct (with

3 iilus) pos. May 8
geri papports will be voted,
despite Eisenhower’ lar to cut them # p38,


Farms Dry pt ag I a A Farmers Stay Put


ad goal of a project


Surpluses: U. 5S. maps


fo formers are practically
now # } pis, Mar


(with chart

Presidential down, on farm
Slane ke te econ Bee. May 29
peng oe Ral oy the ma frp: It's a fierce,


Benson and ngs are still apart on farm
policy # p40, Jun.5


tho Adpinistestion and are further
pio. yuna ever on (Eg ey price supports #
fe bon is still inclined toward a law extend-
ES ee reais. Eisenhower is prittening

to veto such a law # p37, Jun


ee oe will be a compromise, but one
yw peey
pws,


that price aw. must be flexible


What Is Right (Trend) p180, Jun.26
AIR Conditioning
hrm Heater announces price cuts # p79,


Air Conditioner-Heater (with illus) pl43,
Jan9


ee is entering the air conditioning field
zg ' Jana 0 1


ix Corp.: Farming Out the Sales End p86,


Line i be, a big thing in air-


Fume Absorber (illus) p80, Feb. 6


room air conditioners
2 plo, Feb oo
New door permits air flow between
cant Tooms # pll0, Feb.20
ane ong BA one at gg when air
your home


Mar.6





4


BUSINESS WEEK INDEX





Auto Air Condit : It's Bloving Up a
Summer Push (with lus) p190, Mar .
Worthington . makes an air conditioner-
heater comb: # ple2, Apr.i7


Yok out binati
Corp. one oa. las ion heating


Study of Home Air Conditioning p60, May 22
gpa nag lagged
for a long roasting summer p62, Jun 19

AIR Coordinating Committee

Airline


Caaehe... >
} mee p3i, Jun.5


AM Filters

air filter has been put on
marker by American Air Wilter # pas, Jurrae
AIR Pollution


Aluminum Co. of America installs new
a at its Vancouver plant # p06,


; be one result of the
palley vf subsidy with-


Diseo Co. uses an oll spray to reduce
pollution around a coal processing plant
pss, 24
A $225,000 air “poy poe Bs

en e
te , Jun.5


AIR Reduction Co,


Southern Natural Gas bu
pany _— Allied ical


com
p52, Jun.1
AIRCRAFT Industries Assn. of America
Guided missile research and development is
the government $300-million a
missile teas another $700-mi
Fo108. May 22


AIRKEM, Inc.


supreme Cows Syms oy wt challenging


Cireuit Court Judge declares state's textbook
law unconstitutional p132, May 22


ALASKA

Salmon ind will st agreeing

Sa eT Aca
with labor unions # p54, Apr.24


Ww and jer behavior relations will
be studied “inthe Juneau lee helt pon

Jun.i9

ALBANY, N. Y.

Missing Link p190, Jun.12

ALCO Gravure Co,


Rotofin te said to sir
3 ore May ib plify gravure printing


eaege neeonep el
The Drunk: 's Menagement’s Baby
table) p103, Maris . ‘—


a ee ee eee


Readers Report: Problem Child p10, Apr.17
: Get the Health Habit Instead


259,000 shares of
& Dye #


. with the people in the lab


Readers
plo, May
RAY Se Napean
North, South:

(with’@ flue) poo" Juns
ma tse-ypou 2. geen


Do Business at the Club


An It refinery into production
i 7 eg ot Hanilion Ds Ind. # p74, Jan.30


ALLEGHANY Corp.
Sy a


Who's the ith 2
ees Boss of Chessie Now (w maps)


# Short news item


propogal for
to holders of


may have to take
‘ shares it once sold
§-minus p61, Apr.10


A More Food (with 2 Illus)
ad -
ALLEN, Leo
~* Leader in the House (illus) p29,


Sold 250,000 shares of Air Reduction to
Southern Natural Gas Co. # p52, Jun.19


ALLIED Stores Corp.
Plans to a Jordan Marsh store in San
Diego # p56, Jan.30

oat et at af ee a , Mar.


ALLING & Cory Co.


WwW it Co. will with
Miller $ i Pee aT merge


apenas tiny gt


Plans addition floor space of its Terre
Haute Plant # wim Jan.16


Will embark on $50-million of new financing,
if stockholders approve # pi24. At Apr.3
Farmers Watch Demonstration As _ Allis-
Chalmers Takes Its Wares to the Field (with
2 psc p64, Jun.12


production of vacuum-melted
Pg cert alloys is under way # p13,


See eter lew alloy may replace


Halnless. steel ps4, Maris


ALLSTATE Insurance Co.


75-million in premiums in 1953 #
pil4, wii’ ganas


Pee Scie Be Memenee om Svein and
their contents in Illinois # p72, Mar


ALLYN Sales Co.
Hobbies: Realism Is What Sells (with illus)
p59, Feb.27
ALTON, tl.
Floating Traffic Jam (with illus) pi34, Jan.16


Will Pick One See, Stes Se
pape By BB


Aluminum Berit: | Kennecott Copper follows
Anaconda p60, Jan.2


25, Senteee Welder (with illus) p92,
Producers for defense use 20% less
eonleun tthe Cee cates ve May 8


for th li
avnhion © nein taay 1s or the military are


New process for aluminum coated
wire has been # p7l, May 15


ment wil ee a eT aed the TE nse ae"


ALUMINUM Co, of America
a a> OF hydro in North-
west tay not peta Mat turndown
from Ottawa pad.
—— started at new
fea po ape pis, Febé
wash system at its V.
vient a los. F Feb.20 a
Lift trucks use two-way radios # p95, Apr.3
: on Alcoa’s
makes little change p30, May


The Sponsor's Dilemma (Trend) pi60, May 1


New aluminum eneiiing os. is first to use
electric er genera urning process-
ed # ps0, May 8


Is using tiny radiactive tracers to evaluate
lubricants, alloy development, metal flow
during the extrusion process # p60, May 29


Tapered aluminum sheet is being produced at
Davenport Works # p83, Jun.12


The Bond Market Cheers Up: Big new Alcoa
issue sold well pi54, Jun.19


More Financing for its
Capita a. So It Borrowed $100- Minion
chart) p94, Jun.26


discontinuing production of magnesium
Bheot at its Kensington plant # p78, Jun.26
ALUMINUM Foil


pam ty ogy Be me Metals makes an aluminum foil that
can be inserted between rows of vegetables
# + 93,


AMEDEE Prouvost & Sons

Announces planst to build a mill in South
Carolina # 194, Mar.13

AMERICAN Air Filter Co.

An electronic air filter has been put on the
market # p82, Jan.30

‘eng on Airlines, Ine.


io Fury Like a Woman Scorned: Company
felt the sting when it tried to drop 32-year-
old stewardesses (with illus) p50 At pr.3


AMERICAN Assn. for the Advancement of
Science


Looking for the Big New Break: Physical
scien meeting in Boston and economists
in Washington showed a similar restlessness
p90, Jan.9


Scientists Look at the Living Cell (with 4
illus) p100, Jan.9


AMERICAN Assn. of Advertising Agencies


New board chairman is William R. Baker, Jr.
# p56, May 1


AMERICAN Assn. of Nurserymen


Industrial landscaping awards ar:
five companies # p99, Jan.16


given to


AMERICAN Bankers Assn.
Bankers Blast Cumulative Voting p50, May 15
AMERICAN Broadcasting Co.


Itself on Television (with


Industry Sees
us) p72, Feb.27


AMERICAN Can Co.


United Steelworkers won a 15¢ wage increase
# pi56, Feb.20


Canned Soda Spreads p60, May 22
AMERICAN Cancer Society
Cigarettes Get It Again p24, Jun.26
AMERICAN Car & Foundry Co


new electronics division. J.


Announces
Gilman Reid. Jr., will be head man # p80
Jan.23


Big-seale diversification is in the wind for
company. May change its name to ACF In-
dustries # p47, Feb.27


Retreat from Railway Cars: Char
to ACF Industries p28, Jun.5
AMERICAN Chain & Cable Co
Announces new process on to aki
coated wire # prt. May 1
AMERICAN Cotton Manufacturers Institute
Harassed Millis Talk of Brotherhood (with
chart) p41, Jun.26

AMERICAN Cyanamid Co.

AFL's International Chemical Wo
AFL's Machinists with raiding + ;


Sees Itself on Tel:
5 illus) p ‘eb.27


South African subsidiary is bui!di:
cyanamide plant # pl47, Maré


ves its name


ig aluminum


kers charge
160, Feb.20


vision (with


g a calcium





JANUARY-JUNE, 1954





Develops a wrinkle resistant finish for cotton
fabrics # pl04, May 1 ne


Seeeee ate viet ot Savannah will be

completed by the summer of 1955 # p190,

May 22

AMERICAN Distilling Co.
sales

ct eSgany na’ Sea 38, Sia

AMERICAN Economic Assn.
~e agR Economists at their


almost unanimous in
their predictio'a (with illus) p32, Jan9
Se fe Bie Row Sree: Physical


me in Boston and eonncanists
anys Washing’ on a similar rest


common stock
Mar.27


lessnes


raith Stood U
A “ory (with 5


wae ee oe


. ey {0 bids piss, ek p53, Feb. aes


pO Postale


See also Dept. of Labor; Labor Con
Ind astrial Independent
National Labor Relations Board; inapleyment


Private club for union officials in Washington
is being considered # p67, Jan.2


pe © Up on Wage-Hour: AFL council
minimum pli2, Feb.6


How Unions Made Out in NLRB Elections
(with chart and 2 tables) pl16, Feb.6


rote the way, for ne + ledo plants as part a
of joint move to ik, F p1is,
Labor unity is falling apart # p40, Feb.13
Labor Peace: AFL leaders


To Economists Clob-
jus) p92, Jan.9


eo -


oe a A agreement ffecti
no- efiective
ae Feb.20


NLRB
tracts # pis6, Mi Mar.6


ue, way Sey SS eee ents in
under plantwide CIO con-


sinite We-Reting Warts: Dashes
s hopes for a truce and possi AFL-
CIO unity 150,” Mat.6 “


James McDevitt tells AFL
at ee campaigns # p58, Apr.3


ll Layoffs Hit The Unions? (with chart)
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