After a person has collected data and studies a proposi- tion with great care so that his own mind
Please sign in to contact this author
After a person has collected data and studies a proposi- tion with great care so that his own mind is made up as to the best solution for the problem, he is apt to feel that his work is about completed. Usually, however, when his own mind is made up, his task is only half done. The larger and more difficult part of the work is to convince the minds of others that the proposed solution is the best one — that all the recommendations are really necessary. Time after time it happens that some ignorant or presumptuous member of a committee or a board of directors will upset the carefully- thought-out plan of a man who knows the facts, simply be- cause the man with the facts cannot present his facts readily enough to overcome the opposition. It is often with im- potent exasperation that a person having the knowledge sees some fallacious conclusion accepted, or some wrong policy adopted, just because known facts cannot be marshalled and presented in such manner as to be effective. Business depends, we say, upon the swift and accurate working of the vast systems of communication and transpor- tation — on the mail service, the telegraph and telephone, the steamship and railway. But language, the means of communi- cation between man and man in daily life, is itself the basis of all these devices. It is the common carrier for all business. We speak of money as the medium of exchange, in terms of which all property values are measured and transfers de- termined. With equal truth we may say that the actual me- dium of human exchange is language, in which every human thought must be minted before it is intelligible to other people. A ready and full command of language is essential for the business man in two ways